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從大山到大海!貴州好物從消博會奔向世界市場 Guizhou's Finest Products Make Their Way to the Global Market at the CICPE

4月13日,第六屆中國國際消費品博覽會在海南??陂_幕。作為海南自貿(mào)港封關(guān)運作后的首個國家級展會,本屆消博會吸引60多個國家和地區(qū)的超3400個品牌參展,國際展品占比達65%,境內(nèi)外專業(yè)采購商約6.5萬人。

The 6th China International Consumer Products Expo (CICPE) opened on April 13 in Haikou, Hainan. As the first major national exhibition since the Hainan Free Trade Port launched island-wide independent customs operations, the expo has attracted over 3,400 brands from more than 60 countries and regions, with international exhibits accounting for 65% of the total and some 65,000 professional buyers from both domestic and overseas markets attending.


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貴州省組織26家本土企業(yè)參展,在海南國際會展中心6號館6T09展位集中展出醬酒、茶葉、農(nóng)特產(chǎn)品、中醫(yī)藥健康及非遺文創(chuàng)等五大類特色消費品,參展產(chǎn)品涵蓋中華老字號、貴州老字號、國家級非遺及地理標志產(chǎn)品。

Guizhou Province has organized 26 local enterprises to participate in the expo, showcasing five major categories of specialty consumer goods at Booth 6T09 in Hall 6 of the Hainan International Convention and Exhibition Center. The exhibited products cover China Time-Honored Brands, Guizhou Time-Honored Brands, national-level intangible cultural heritage items and geographical indication products.


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走進會場,貴州展館設(shè)計別具匠心,融匯花江峽谷大橋等貴州橋梁元素,搭配苗族銀飾紋樣與數(shù)字云意象,呈現(xiàn)傳統(tǒng)與現(xiàn)代交融的獨特風貌,為客商提供沉浸式的探館體驗。

The Guizhou pavilion features a uniquely ingenious design that incorporates elements of Guizhou's landmark bridges, combined with Miao silver ornament motifs and digital cloud imagery, presenting a distinctive aesthetic where tradition and modernity blend seamlessly, while offering an immersive experience for visitors.


近年來,貴州特色產(chǎn)品出海步伐持續(xù)加快。醬酒領(lǐng)域,貴州茅臺繼第四、第五屆后再度簽約成為消博會全球戰(zhàn)略合作伙伴,引領(lǐng)黔酒國際影響力;茶葉方面,2025年貴州茶葉產(chǎn)量達32.69萬噸,居全國第五位。雷山茶繼出口泰國后再獲越南訂單,石阡苔茶年初也實現(xiàn)出口泰國30噸的目標。

In recent years, Guizhou's specialty products have been accelerating their global expansion. In the baijiu sector, Kweichow Moutai has once again signed on as a global strategic partner of the expo, following its participation in the fourth and fifth editions, leading Guizhou's baijiu to greater international influence. In terms of tea, Guizhou's tea output reached 326,900 tonnes in 2025, ranking fifth nationwide. Leishan tea has secured new orders from Vietnam following its export to Thailand, while Shiqian moss tea exported 30 tonnes to Thailand earlier this year.


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農(nóng)特產(chǎn)品中,刺梨深加工產(chǎn)品首次穩(wěn)定出口東南亞,桐梓刺梨汁及凍干粉成功發(fā)往馬來西亞;凱里酸湯產(chǎn)業(yè)2025年出口額達400余萬元,產(chǎn)品遠銷越南、泰國、美國、韓國等十余國。非遺文創(chuàng)領(lǐng)域,苗繡產(chǎn)品通過數(shù)字化轉(zhuǎn)型實現(xiàn)標準化生產(chǎn),遠銷海外十多個國家。

Among agricultural specialty products, deep-processed roxburgh rose products have achieved their first stable exports to Southeast Asia, with Tongzi's roxburgh rose juice and freeze-dried powder successfully shipped to Malaysia.The Kaili sour soup industry recorded export value exceeding 4 million yuan in 2025, with products sold to more than ten countries including Vietnam, Thailand, the United States.In the field of intangible cultural heritage and cultural creative products, Miao embroidery has achieved standardized production through digital transformation and is now exported to more than ten countries overseas.


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據(jù)悉,本屆消博會將持續(xù)至4月18日。貴州將繼續(xù)依托生態(tài)與文化優(yōu)勢,深化產(chǎn)銷對接,推動更多“貴字號”優(yōu)質(zhì)產(chǎn)品走向國際市場。

The 6th CICPE will run until April 18. Guizhou will continue to leverage its ecological and cultural advantages, deepen production-sales matchmaking, and promote more high-quality "Guizhou-Brand" products to enter the international market.


貴州省商務(wù)廳 供圖

貴州日報天眼新聞記者 李鈺

編輯 駱航念

二審 楊韜

三審 田旻佳